Traps

The priming trap: Why the first number you see costs you money

Why the first number you see in negotiations destroys valuation discipline. Research-backed insights on anchoring bias and three practical tactics to…

Mar 25 • Ruben van Putten

Why smart VCs make predictably bad decisions

The venture capital industry prides itself on rigorous analysis and data-driven decision making.

Feb 12 • Ruben van Putten

The founder's valuation trap

How to convert operational excellence into market-aligned value—without leaving millions on the table

Feb 2 • Ruben van Putten

Three cognitive biases that destroy M&A value

Companies worldwide spend $2-4 trillion annually on mergers and acquisitions, with 2025 reaching $2.14 trillion in the first half alone.

Jan 31 • Ruben van Putten

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